For Immediate Release

DiveNewswire Unveils New, Updated Site
Impressive New Look & Features Help Popular Industry News Site
Better Serve All Segments of the Dive, Travel Industry

(Laguna Hills, CA) - May 12, 2003 - DiveNewswire, the only press release distribution and information system for the scuba, snorkeling and resort industries, has unveiled a revised and updated website. The new site, which was designed by Orange County-based Big Man Creative Inc., features a completely new presentation and includes such unique features as a daily "TOP STORY", scrolling active headline links and full-color, full size photography.

Located at www.divenewswire.com, visitors to the site will quickly discover that the crisp, clean look creates an ease of navigation providing an even more effective way for members of the dive industry to distribute their press releases and product announcements to the entire industry. Visitors to the site are now able to search all releases by keyword. Further, each release is categorized by topic and can be viewed with a simple mouse click.

"DiveNewswire is a bold new concept in media relations" explains Scott D. Jones, DiveNewswire President. "We created a way for the international dive industry trade to work together to distribute information and the result has been incredible." Jones said that thousands of dive stores, instructors, resorts, media and photographers regularly visit the DiveNewswire site each week.

DiveNewswire selected Big Man Creative Inc. because of the company's proven effectiveness in new media development, e-commerce and creative website design. The firm recently received the Standard of Excellence Award from the Web Marketing Association for its work with Del Taco. Big Man Creative Inc. is a one-stop creative services shop serving marketing directors and creative consultants through the creation and execution of design in PRINT, and through MULTIMEDIA & VIDEO on the WEB or for CDROM. For more information, portfolios of work, and a complete press archive, visit the company's web site at www.bigmancreative.com


For artwork requests or additional information, contact:

Scott A. Shuford
Big Man Creative Inc.
949-206-9806
BMCiPR@bigmancreative.com

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