(Laguna Hills, California) -April 22, 2002-AMERICAN FIRST CREDIT UNION (AFCU) today announced the results of their auto loan promotion created in conjunction with BIG MAN CREATIVE. AFCU's "Better Than 0%" promotion ran 01/01/02 - 03/31/02, during which time the credit union funded 1018 loans for a total of $18.3 million in loan balances. The promotion was initially scheduled to run for a two month time period, but was so successful that it was extended for an additional month.

The campaign's main focus was in the fiercely competitive area of auto loan services. AFCU needed a way to compete with the perceived value of auto manufacturers' "0% Financing" offers. AFCU and BIG MAN CREATIVE developed the campaign which included in-branch elements consisting of 4 posters of various sizes, 2 postcards, statement inserts, as well as 2 separate direct mail pieces. The direct mail pieces targeted both current credit union members and served as an introduction to potential members in the community at large.

"Big Man Creative's talented staff was able to turn our vision into a very effective reality. After having worked with the same agency for years, I was a little leery about using another creative firm for such a big promotion. Big Man Creative maintained our traditional look and feel, but livened up the appearance for a very successful presentation. With the help of Big Man Creative, American First Credit Union exceeded its loan goals for Q1 2002." - Ryan Zilker, Marketing Manager, American First Credit Union.

Other financial services industry clients served by BIG MAN CREATIVE include OCTFCU, Fabian Financial and Execusite.

Graphic collage files are available for PRINT or WEB use via the following links. Please request other imagery if desired:
PRINT: http://www.bigmancreative.com/press/primages/AFCU.collage.c.tif.sit
WEB: http://www.bigmancreative.com/press/primages/AFCU_collage.jpg
PDF COPY OF THIS RELEASE: http://www.bigmancreative.com/press/AmerFirst042002.pdf

About American First Credit Union
American First Credit Union is a Member-owned financial institution that serves anyone who lives, works or worships in Orange County. As a full-service financial cooperative that has served Members for 50 years, it has over $500 million in assets, and serves nearly 70,000 Members at its five convenient Orange County branches located in La Habra, Buena Park, Mission Viejo, Placentia and Orange.

About Big Man Creative Inc.
Big Man Creative Inc. is a creative services agency providing design for print and the web. Clients include advertising agencies & consultants; entertainment clients (music, film & sports) across the U.S.; and market-leading firms located in Southern California including Del Taco, IHOP and Sperry Van Ness among others. Corporate headquarters are located at 23412 Moulton Parkway, Suite 220, Laguna Hills, California, 92653. Telephone: 949-206-9806. http://www.bigmancreative.com.