For Immediate Release
November 27, 2000
Media Release

Contact:
949-206-9806
BMCiPR@bigmancreative.com

O.C. Supertones' Fans are "Loud and Clear": Digital Arena Surpasses 370,000 Page Views

Big Man Creative & DLB Management Integrate Site & Tour Marketing for Best-Selling Album

Orange County, CA – November 27, 2000 -- The O.C. Supertones' Digital Arena (http://www.supertones.com) features new content from "Loud and Clear" (EMI/EMD affiliated BEC Recordings), which recently debuted at #1 on the SoundScan CCM Rock Chart and #3 on the overall SoundScan CCM Christian music chart, as well as garnering a slot on the Billboard Heatseeker's chart.

With over 100,000 units of "Loud and Clear" shipped to retailers and over 830,000 units sold through from their previous projects, fans of the band were eagerly awaiting this new content on the band's site including updated streaming audio, album information, a Loud and Clear screen saver and a dramatic increase in merchandise available via the site. More is on the way.

The Supertones’ Digital Arena is a massive web presence and one of the most popular artist music sites on the Internet with over 370,000 page views in the last 30 days. The site features 3 primary channels: The Band, The Music and The Store. Each primary channel features 3-10 subchannels covering virtually every aspect of the band. Fans are able to subscribe to the Official Fan Club e-newsletter, tune in streaming audio from each of the band's albums, enter Supertones' chat, find tour dates, and much more. The look and feel of the site was updated to include the High School/Dance Party theme from the new album.

NOT JUST A PRETTY PICTURE
From a technological viewpoint, the site is a very aggressive presentation using Macromedia's Flash and Director combined with extensive Cold Fusion programming allowing the band members and the DLB Management staff to update the site from anywhere in world at anytime through any browser connected to the internet.

TECHNOLOGY -- INNOVATION -- TOUR PROMOTION
In what is believed to be a first for an artist site such as this, plans are underway to create a fan driven poster campaign for the upcoming "Loud and Clear Dance Party USA" 60-city tour in the spring of 2001. As concert dates are booked, the DLB Management staff will enter date, venue, street address and phone number into a web-based administration area which will automatically create a date-specific tour poster on the Supertones' web site. Fans will be able to select the show in their area and print out one or more flyers to distribute or post at churches, schools or other locations. Fans who enter their email address will automatically be entered into a giveaway drawing for Supertones merchandise. This new feature will debut in advance of the upcoming tour.

The site and tour promotion were designed and created under the direction of Stefan Mumaw and Scott A. Shuford of Big Man Creative (http://www.bigmancreative.com) and David L. Bahnsen of DLB Management. Other Big Man Creative clients include Becker Surf, Del Taco, Extreme Days - The Movie, Line 6, OCTFCU, Proctor Surfboards and more.

About Big Man Creative Inc.
Big Man Creative Inc. is a creative services firm offering traditional print design, web & multimedia design and programming services. Corporate headquarters are located at 23412 Moulton Parkway, Suite 220, Laguna Hills, California, 92653. Telephone: 949-206-9806.